59Club is a market leader in the provision of bespoke mystery shopper performance measurement programs for the Golf, Leisure, Spa, Events, F&B and Hotel Industries. 59club’s intel and expertise help clients drive growth, providing a significant increase to customer acquisition, satisfaction, retention, and profitability within businesses of all sizes.


Since its creation in 2007, 59club has expanded rapidly using an effective franchising model. To maintain the high standards its clients expect and best support its franchisees in their pursuit of excellence, the company required a bespoke, cloud-based digital platform to provide oversight of its global operations. Having successfully partnered together in the past, BuddyCRM, a renowned customer relationship management (CRM) software provider, was commissioned with the project.  

Consequently, 59club is now in possession of a software solution that has improved not only its strategic decision-making but also security, sales forecasting, new business generation, and most importantly, accountability across the organisation. Furthermore, these changes have all been made without any additional technology investment as the CRM was fully integrated into 59club’s existing systems.

Industry-leading sales & service analysts and training provider 59club, has now completed the rollout of its new CRM system to franchises across the United Kingdom, Europe, the Middle East, Africa, Asia and the United States. 

Andrew Etherington, Director at 59club, stated: “As we continue to expand in order to meet the ever-growing demand for our performance management tools and training services, it is imperative that we continue to operate in a cohesive and efficient manner. Technological investment is a key priority for us as a business, as we recognise that it brings a number of benefits to ourselves but also our franchisees, and clients. Therefore we are delighted with the work of BuddyCRM, who have crafted a digital platform that ensures uniformity and consistency in the operational standards we expect.”

“Whether winning spotting business opportunities through data analysis and sales forecasting, to improving productivity via the automation of administrative tasks such as invoicing, our tailored CRM system is allowing us to realise a number of advantages that will play an integral role in 59club’s future strength and success.”

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