New Email Marketing Module

Our new email marketing module is now live in BuddyCRM! This brand new feature enables you to create and send emails natively from within BuddyCRM. You no longer need to have a third-party subscription to send out marketing emails, although of course, we will still support connections to other email marketing platforms.

The marketing module appears as a new item in the Buddy Bar and provides simple steps to create a campaign to send to your database. Write your subject, select your segment, eg. all customers in Birmingham and then choose an existing template or import an email template of your own. Then add your content and pictures, send a test message or two to your colleagues, and once approved send it out.

From the campaign dashboard you’ll see how many people opened the email and any that clicked on links.

Marketing Campaign Dashboard Results

You can set automated follow-ups from the email with the workflow module. These could include sending additional automated emails to the contact – perhaps an email containing your brochure or next steps for onboarding prospects. Very quickly you can build a completely automated lead generating machine and all natively within the BuddyCRM interface.

Adam Hannath, Client Relationship Director for BuddyCRM, explains more: “BuddyCRM was founded to provide sales and customer service professionals with an easy-to-use CRM solution that actually reduced time spent on manual tasks, whilst improving team collaboration, customer service delivery and resulting sales.

The new email marketing module is the latest feature to be unveiled by BuddyCRM and has been created specifically to help users automate fundamental tasks, such as list management, follow-up emails and management of new email chains, reducing staff time and costs, whilst helping to drive new sales and increase ROI. Since rolling the feature out, we have received extremely positive feedback from both existing and new customers and are confident it will help businesses recover over the coming months.”

Now available to all users, the new email marketing module is supplementary to the main BuddyCRM Customer Relationship Management solution. If you have any questions regarding the new module, please call and talk to the team on 0121 288 0888.