The best excuses for not using a CRM

We’ve heard them all.

Every single excuse for not wanting, needing, or using a CRM.

Here’s a quick list of them:

“I don’t have time to put a CRM in.”
“We had one before and no one used it.”
“It will be too distracting to staff at this critical time.”
“CRMs are too complicated.”
“This will just add to everyone’s workload.”
“The last one we looked at didn’t have the feature we needed.”

The answer to all these is always the same.

You cannot afford not to have a CRM.

Every successful business uses a CRM.

According to industry estimates from Grandview Research, more than 91% of companies with 10 or more employees use a CRM to manage customer conversations.

If you are not using a CRM, or worse, not using your current CRM, you are falling behind your competitors. 

But let’s take those quotes above in turn and answer them. 

“I don’t have time to put a CRM in.”
You won’t have to, we’ll help you every step of the way. Appoint a CRM champion within your team and they’ll be the driving force along with our know-how and world-class UK support assisting in every step.

“We had one before and no one used it.”
Change can be hard. A CRM may require a complete culture change in your company but once people get used to it, it becomes the norm. It’s all about training and support, something we know lots about, plus creating a plan that has everyone on board in your organisation. We won’t leave you to get on with it by yourself – we’re here to help every step of the way.

“It will be too distracting to staff at this critical time.”
There’s never a good time to make a change in your company. There’s just now. Waiting for a better time keeps the pressure on your team and continues to reinforce the wrong habits that have led to you looking for a CRM. Your competitors aren’t waiting for a better time – they’re getting on with it.

“CRMs are too complicated.”
Some of them are. Ours isn’t. We pride ourselves on creating a product where almost all activities can be completed with a maximum of three clicks.

“This will just add to everyone’s workload.”
Honestly, it won’t. This will reduce everyone’s workload by loads. Check out some of our testimonials. Almost everyone talks about saving time. We conservatively measure the saved workload at three hours per day per person. Imagine what you could do with that extra time!

“The last one we looked at didn’t have a feature we needed.”
Our CRM is full of features, from contact management, quotes, reports, and activities to email marketing, support case management, and more advanced features like workflows and integrations. They’re not too complicated to use, and you can turn the ones off you don’t need if you wish. BuddyCRM has custom fields that can be used to store any information you want, and we can connect to any third-party software. You’ll be able to report on any information stored in your database and make informed judgements based on it. If for some reason, we don’t have your feature, let’s chat. We’ll get the development team to take a look and work towards creating any requirements you need.

There’s always an excuse not to change. It can be difficult to do things differently, but if they’re not working now, then it’s time to start with a plan that gets your business profitable. A CRM will do that.

We look forward to hearing from you.

Got any questions?
Give us a call on 0121 288 0808