BuddyCRM vs. Microsoft Dynamics 365
Is your CRM holding you back? With BuddyCRM, you’ll have access to all the tools you need: contacts, users, security, automation, and custom fields, without contact limits.

BuddyCRM
BuddyCRM is an intuitive, cost-effective CRM designed for sales, support, and marketing teams. It’s easy to set up, easier to use and provides the core features you need on all plans.
Microsoft Dynamics 365
Dynamics 365 is Microsoft’s enterprise CRM, and if your business runs on Microsoft – Teams, Outlook, Excel, Power BI – its integration is the deepest you’ll find. That power sits inside an enterprise platform. Pricing runs through a maze of editions and ‘attach’ licences; it’s almost always implemented through a Microsoft partner, and the licence fee is the small part: across a three-year project, licences are typically only a fifth to a third of what you actually spend once implementation, migration, training and customisation are counted.
| BuddyCRM | Microsoft Dynamics 365 | |
|---|---|---|
| Microsoft 365 integration | Outlook, email and API connectivity | Deepest available: native across Teams, Outlook, Power BI |
| Dedicated CRM manager | ✔️ on all plans above entry | ❌ implementation via a Microsoft partner |
| Setup & onboarding | Free, done for you (worth £10,000) | Partner-led implementation, commonly five-figure |
| Licensing | One simple plan | Professional / Enterprise / Premium, plus base + attach licences |
| Real cost vs licence price | What you see is what you pay | Licences are roughly a fifth to a third of three-year cost |
| Support | UK-based, included | Via a partner or paid support plans |
| Built for | Sales teams of five or more | Microsoft-centric enterprises with IT resource |
| Ownership | Family-owned business | Publicly listed (NASDAQ: MSFT), US |
5 reasons BuddyCRM is the best alternative to Dynamics 365
The ‘three click’ rule
BuddyCRM is designed with a ‘three-click ‘ rule in mind. All tasks are designed to take a maximum of three clicks, from setting appointments, calls, tasks, and emails to finding contacts, email building and opportunity management in your pipeline.
Simple to use, but with all the features you need, BuddyCRM makes selling easier with reduced admin time. There are no editions to decode and no Power Platform licences to add before your team can get on with selling.


Designed to grow your business
BuddyCRM was designed to help businesses grow. You aren’t limited in the number of contacts you can add to your database, and BuddyCRM actively encourages you to convert leads into sales.
With BuddyCRM, your sales team can focus on their daily tasks while you use trustworthy data to get precise insights into your business and adjust your strategy as needed. With accurate budgeting and targets, you’ll have a better-performing sales team working to a best-practice sales process that rewards success.
Easy setup
Easily migrate your data to BuddyCRM with our free setup and configuration worth £10,000. We’ll import your data, set up your custom fields, and customise BuddyCRM to work for your business, the way you want it to. There’s no partner-led implementation project to budget for, and no months-long rollout before you go live.


UK support
BuddyCRM Support is just a quick e-mail or phone call away and handled by the people who know and work with the product daily. Our team are based in Walsall, in the UK and understand the environment your company works in. You deal with us directly, not a third-party partner you’ve contracted to sit between you and the software.
Dedicated account manager
For all packages above entry level, you get a dedicated CRM Manager to take the pain out of managing software and let you manage sales. With Dynamics, that ongoing relationship usually sits with a Microsoft implementation partner, charged separately from your licences.

Want to see BuddyCRM in action?
Spend more time selling
Reduce your admin time and get your day back. BuddyCRM’s users tell us they save up to a 1/3rd of their time by using the CRM. That’s because it is designed to speed up your admin and get you back to doing what you do best – talking to customers, prospecting, and following up.
No feature limitations
We know that the basic requirements of a CRM are to get your data in, keep it updated, and keep all your people in the loop. We don’t limit the number of contacts, users, or custom fields you can have, so you can keep growing and customising to keep on top of your business.
Don’t compromise
Dynamics 365 is built for large, Microsoft-centric organisations with IT resource and a partner on call, and for them it’s a serious platform. A UK sales team of five to fifty rarely needs that machinery, and rarely wants to fund a partner-led implementation and learn a licensing system that can swing the bill threefold for the same job. BuddyCRM connects to the email and tools you already use, gets set up for you, and is supported from the UK, without the Power Platform apparatus or a consultant on retainer. When you want a CRM your team can use on Monday rather than a project for your IT roadmap, choose a buddy to help you – BuddyCRM.
Here’s what you say
Intoo UK & Ireland

Buddy CRM was an instrumental part of the set-up of INTOO. They understood our needs and was quickly able to pull together a solution that gave us what we wanted as a business requiring a practical and straightforward CRM.
VenuIQ

Utilising BuddyCRM has allowed myself and our team around the world to make sense of our opportunities and global pipeline at a high level and at the ground level, so much so that we feel without an effective CRM we would be lost in the volume of communications required and it would affect our bottom line.
Altech

Before working with BuddyCRM, we had years of third-party sales data coming in from partners across the U.S., but no effective way to consolidate it or make sense of the bigger picture. That all changed when we implemented their Business Intelligence tool. Now, we can easily track where our products are being sold, by state, by company, and even down to the end user, all through a fully interactive, visual dashboard.
