Google and Yahoo! Email changes

Who has made the changes?
Announced in October 2023 to be implemented in February 2024 were changes made by two of the biggest email providers in the world, Google and Yahoo, to “improve the quality of emails received” and improve security.

Google and Yahoo account for a massive market share of email accounts that will receive emails on the internet – over 27.5%. If you are a business sending bulk emails then there are now changes required to ensure and improve the deliverability of your emails to Gmail and YahooMail accounts.

What are the changes?
From February 2024, bulk senders of emails will need to:
– Authenticate their email with SPF, DKIM, and DMARC technologies
– Enable easy, one-click unsubscription in every email sent
– Reduce unwanted emails in users’ inboxes

However, don’t worry – BuddyCRM is ready to step in and help make your marketing email process fit for purpose in the changing world of technology.

How can BuddyCRM help?
When onboarding customers with our new marketing suite, we will work with your domain or email provider to handle everything required to ensure you meet all technological compliances, maximising deliverability and ROI. The BuddyCRM solution is robust and proven to tick all the boxes for SPF, DKIM and DMARC – the email authentication configurations that let the internet know you are a legit email sender. Our Customer Success team are email marketing experts with over 15 years of experience and will work with you to get this set up quickly and easily – it’s a doddle.

Your BuddyCRM Marketing Suite email designer includes a copy-and-paste unsubscribe module to add to your marketing emails. This implements a one-click unsubscribe button that communicates directly with the BuddyCRM database to unsubscribe contacts in the CRM solution. You will no longer have to spend hours manually managing multiple unsubscribe lists in your different applications – one source of data, one truth, and one solution with BuddyCRM.

BuddyCRM provides all the organisational tools to manage your contact list to ensure that you only contact customers or prospects with a genuine interest in your emails. These include opt-in and opt-out features, tags for cataloguing important information about the contact, and different stages of lead qualification. With our AI sales coach, BuddyCRM can assist you in improving your marketing email content to ensure that you hit the mark with your target audience and deliver maximum return on investment.

If you want to discuss your marketing today, please email the team at

Got any questions?
Give us a call on 0121 288 0808