The Prospect Qualification Checklist is a strategic tool that helps identify which leads are worth pursuing. It not only saves time but also increases the chances of successful conversions, enabling sales teams to focus on the most promising opportunities and align their efforts with potential high-value clients.
What is a Prospect Qualification Checklist?
A Prospect Qualification Checklist systematically evaluates potential leads based on critical criteria such as need, budget, authority, timeline, compatibility, and risk.
Each section should provide a comprehensive view of the prospect, with a scoring system designed to quantify their potential value.
Benefits of Using the Checklist
The checklist offers several advantages:
- Time Efficiency: Streamlines the process of evaluating prospects, saving valuable time.
- Improved Lead Quality: Focuses efforts on leads with the highest potential for conversion.
- Strategic Alignment: Ensures prospects align with your sales objectives.
- Objective Decision-Making: Provides a clear, quantifiable method to assess lead viability.
How to Use the Checklist
Complete the checklist by filling each section with details about the prospect. Assign scores from 0-5 for each criterion, with the total score indicating the lead’s overall suitability. This objective scoring approach helps in making informed decisions about which prospects to prioritise.
Prospect Qualification Checklist Template

This tool, combined with the robust capabilities of BuddyCRM, forms a powerful asset in your sales arsenal. Use the checklist today, and explore how BuddyCRM can further refine and support your sales strategies.