Implementing a CRM system can seem like a no-brainer to sales management and marketing who see the ability to keep track of deals and identify opportunities that might need additional support as crucial to a successful company. However to sales staff a CRM can initially seem like another layer of administration and time suckage!
Cloudswave put together this excellent infographic which includes a huge array of statistics to help with overcoming sales team resistance. Nobody likes change but if that change brings about benefits then let’s embrace it.
There’s some beauty stats in there including CRMs have also “Increased revenue by 41% per individual sales representative”. That’s a statistic that should have everyone in the sales team excited.