Sales

We investigate the real and imagined roadblocks that stall sales deals and discover how a salesperson (with a good CRM) can tackle them.

Go beyond revenue and win rates. Discover five overlooked sales metrics that reveal hidden opportunities and improve your sales performance.

Explore science-backed strategies to boost customer retention, from psychology principles to data-driven tactics for building loyalty.

Learn how to use a simple sales forecasting template to accurately predict revenue, improve planning, and hit your sales targets.

Understand the differences between lead scoring and lead nurturing, and learn how combining them can boost your lead conversion rates.

Explore the top trends shaping the future of sales in 2025, helping teams adapt to new technology and rising buyer expectations.

Discover the essential tools for a winning sales tech stack in 2025, from CRMs to AI, and how to build one that drives results.

Discover the key trends shaping B2B buyer behaviour in 2025 and learn how sales leaders can adapt to meet evolving expectations.

This is a catch-up post where we combine the best of all our recent writing on lead follow-up and make a cohesive story from the combination.